Lead with the important details
Leading with the most important info improves comprehension, helps the reader decide if they should keep reading, gives them what they're looking for immediately.
BLUF (Bottom line up front) - military writing
- Place the key information at the beginning of each section
Inverted Pyramid - journalism
- Most important points are delivered at the top of the story, followed by additional details
- Include the 5 Ws immediately - who, what, when, where why
- The how provides supporting details
- Wrap up with background info
Links/references